Outdoor Magazine Article:
This article is used as a professional reference for the online publication genre in outdoor writing. This is rather appropriate considering that blogging is pretty much self-publishing magazine-esque content.
In the top left of the page is the clear Outside brand logo. A bold bar underlines it, and along the top of the bar are topics that have pull down menus. Because this is a much larger publication, a professional outside journal with, there is a much larger database of content and contributing editors/authors.
The top right of the page contains a search option and a subscription via email widget.
The right side panel only has one ad, and that is a promotion to subscribe to a physical subscription of Outside Magazine. I guess this just gathers that the online publication is an extended resource to market their own product, which would likely have lots of paid ads, and that the magazine relies on subscriptions for funding.
The very bottom of the page contains links to similar articles on Outside Online, social media sharing widgets, and a mission statement: “To inspire active participation in the world outside through award-winning coverage of the sports, people, places, adventure, discoveries, health and fitness, gear and apparel, trends and events that make up an active lifestyle” (OutsideOnline).
There is no comment section.
Body is formatting visually in a very similar way as a magazine article. It feels like a multi-modal template that can be used by editors to quickly produce versatile magazine-web content within seconds.
There is a title, and underneath a grippy subtitle. Below in faded lettering is the author and date of the publication.
Below is a graphic which is pretty cool, it’s a guy who is suring and it is not stand alone; it has a brief description of what is going on underneath and
The body content is more of an addition rather than an article, which makes sense because this article may have been adapted from print into an online format.
The content has a very specific audience in mind, and the terms that are used are lightly defined, but are pretty popular with people who are familiar with the sports. For those who are not familiar with the terms, they are defined.
Language is more professional, no cursing, because this is a professional publication and is likely subject to a production code as well as respecting a method for reaching a larger audience. People who don’t mind cursing will not be offended because there are no curse words in the article, but people who are offended by curse words will be offending, and likely to the point of unsubscribing because they find the content offensive.
Outside online is a professional magazine that supports both print and digital content. Because this is a professional publication, unlike a individuals blog, it is subject to much more critical critiques and standards from the audience. A blog will survive a bad article, but with a massive public magazine such as Outside Online, ill-use of content could result in offending readers and harm if not destroy the entire business.